HEALING happens
in the SMALLEST most intentional MOMENTS

HI! WE'RE A CREATIVE WELLNESS BRAND THAT NURTURES FAMILY BONDS THROUGH MINDFUL DESIGN AND EMOTIONAL WELLNESS

The Heart of

The Small Elephant

Gretchen Kelsey and Her Small Elephant

At The Small Elephant, I'm redefining what emotional wellness looks like at home — centered around the concept of self-worth, my mother story, and mindfully designed products that promote self-healing and build inner strength — it is my mission to help you create the emotional space for real connection with your family and children. I am making mindfulness tangible — constantly reminding you that you are enough and who you are matters - beneath all of it - who you are, it really matters.

Visit Blog

Echoes of the Elephant

My story is not unique, but many Mamas feel so alone. I started this blog to start a movement within motherhood, one that drives worthiness, love, trust, and growth. Join me.

A woman in a hospital gown smiles in a brightly lit hallway. She stands with one hand on her belly, evoking a calm, positive emotion.

Grieving the Dream - The Challenges of a Working Mom (Part 1)

5 min read

Woman doing sit-ups on a blue mat in a sunny park, a baby in a car seat nearby, with pink dumbbells and a water bottle visible.

Grieving the Maiden - Postpartum Identity Loss (Part 2)

3 min read

Woman in a chunky gray scarf holds a sleeping baby in a pink polka dot onesie. They're indoors, with a wooden door and hallway behind.

Grieving the Maiden (Part 1)

3 min read

A mother and baby both smiling and looking at the camera taking a selfie

Synaptic Pruning - How Your Brain Changes in Motherhood

3 min read

Gretchen Kelsey

Founder & Intentional Creator

After years of defining myself by what I had achieved, motherhood undid the scaffolding I’d built around who I thought I was. It broke me open. I tried to return to my old self, but she no longer fit. Healing taught me that we don’t go back — instead, we unfold into who we were always meant to become.

I founded The Small Elephant from that truth.

A brand dedicated to supporting emotional wellness through mindful, nervous-system-informed design. Our products are especially supportive for families with sensitive or neurodivergent nervous systems, including ADHD, autism, and sensory processing differences.

We design affirmation tools, mirror decals, and mindful gifts that help families reconnect in the moments that matter. And coming soon, we’re introducing our patent-pending linear time clock, built to make transitions smoother, evenings calmer, and connection more accessible.

Because every family deserves tools that support their inner world — not just their schedule.

The Elephant Circle

At The Small Elephant, we believe no one builds alone. That’s why we created The Elephant Circle — it's where creativity meets connection, where each of us bring unique talents, ideas, and energy, and where we’re all reminded that who we walk with matters just as much as the path we’re on. Each member in our circle runs their own business and works by contract or by project with The Small Elephant. Reach out to them if you like what you see. 🐘

Coral

Store Management Queen

Coral is the Operations Manager for our Etsy shop and website. With a knack for organization and a love for e-commerce, she keeps things running smoothly behind the scenes. From managing listings and inventory to ensuring a seamless shopping experience, she is here to make your visit to our store effortless and enjoyable!

Christine

Blog and SEO Luminary

Christine Castro is a Content Marketing Specialist who helps businesses boost visibility through SEO-optimized blogs, Pinterest growth strategies, and engaging social media content. When she's not working on her business, she loves reading fiction, dancing, watching 90s rom coms and spending time with her family.

Zeanna

Brand and Creative Genius

Creative at heart, Zeanna brings ideas to life through meaningful design and storytelling. With The Small Elephant, they let their light shine through every detail, from branded assets to heartfelt creations. When she's not meeting her artistry with purpose, you can find Zeanna enjoying the outdoors with her dog, Nami.

Jessica

Creative Campaign Ideation Visionary

Jessica is our Creative Campaign Ideation Partner. With a natural, intuitive flair for social media presence, she drives the inspiration behind our larger, structured marketing campaigns, a perfect fit for our brand's philosophy. Jessica previously worked with Pinterest, bringing valuable expertise in visual storytelling and ideation.

Leslie

Content Calendar Framework Extraordinaire

Leslie is our Content Calendar Framework Partner and the team's organizational guru! She translates big ideas into perfectly structured, monthly content plans. With an eye for the big picture, Leslie ensures every post is strategic, smooth, and hits our goals.

Marysol

Social Media Implementation Monarch

Marysol is our official Social Media Execution Partner! She's the one who takes the final plan, loads the visuals, polishes the captions, and hits 'publish.' Marysol turns calendar strategies into live, public posts, ensuring our content is scheduled, polished, and ready to shine! (She makes the magic happen.)